It’s no secret that food delivery apps are big business. As Fortune reports, “Last year, restaurants crossed a digital milestone: The percentage of orders booked online or using a smartphone or tablet app—now 6.6% of the total—exceeded the quantity placed verbally over the telephone (5%). And Forbes reports, “over $1 billion [was] invested in food startups and projects in 2016 alone.”
Delivery apps like UberEats and EAT24 — just two of Kodakit’s food delivery app partners — rely on high-quality photos for hundreds of food items. And while amateur food photography might be appealing on Instagram, poor styling can also drive people away from your business. Sharing appetizing photos of your food items is crucial to getting hungry customers to hit the order button.
Photography’s effect on appetite
To anyone who’s impulse-bought a Snickers bar after passing a well-placed billboard (guilty), this might seem obvious. Still, it bears repeating: exposure to food in photos and ads makes us crave the advertised food. In a recent study, researchers proved that “the mere sight of delicious food stimulates the appetite.”
This may be bad news for those on a diet, but it’s good news for food lovers and producers alike. And food delivery apps like UberEats and Eat24 have specific cause to celebrate this research, since people who use these apps are often looking for quick fixes for their stomach grumbles.
High-quality or nothing
In a April 2015 article of The Atlantic, author Cari Romm references a 2012 study published in the Journal of Physiology and Behavior. The report proved that “…seemingly minute details about a dish’s appearance, like “gloss, evenness, and shape can alter how diners perceive its taste and smell.”
Conversely, poor-quality food photography can take food from appetizing to totally appalling, causing a visceral sense of disgust.
Showcasing partner restaurants with professionally styled, consistently high-quality photos is an inarguable investment that will give you a mouthwatering edge over customer interest.
Professional photo shoots in a snap
Arranging a photo-shoot at your partner restaurants can be a logistical nightmare: You need to find an experienced food photographer, coordinate with a restaurant to get the shots you want, and then wash, rinse, and repeat with thousands of restaurants.
With Kodakit, this process is streamlined. No more pulling your Graphic-Designer-with a-sort-of-photo-hobby from their desk job to take photos, or asking your Executive Assistant to manage multiple shoots—we’ve got you.
As your business scales and you add more partner restaurants, we make it easy to schedule additional shoots so you always have appetizing photos to share with your hungry customers.