A picture paints a thousand words, and the same goes for your business. You can go to town when describing what your business is and all the goods and services it provides. However, if the visuals do not match the narrative, it is difficult for customers to connect with your brand.
And we are not just talking about a simple establishing shot of your restaurant or a sleek close-up of your products. The key in visual storytelling is, as the name suggests, to tell a good story. Here are a few ways to share yours with the world.
1) Set a Premise
Every story has a premise. Before a single picture is taken, ask yourself: What kind of story do you want to tell? For example, if you want to come across as a people-centric brand, feature your employees at work or play. Or if you want your café to be a cosy, family-friendly destination, feature a family at the bay window enjoying some drinks and grub.
2) Leave Room for Spontaneity
Beyond a company’s carefully curated marketing strategy, it is important to leave room for off-script moments you may want to capture and share with your customers. If the company is, say, having a casual pizza party on a Friday afternoon, capture these moments and show off the human side of your company as well. Sometimes a candid imperfect shot can sum you up perfectly.
3) Broadcast it
Everybody is jumping on the social media bandwagon, and so should you. Facebook and Instagram are the obvious choices because they are platforms built around visuals. Besides, instead of parking all the amazing images on your corporate website, social media is arguably the best way to broadcast them to the world and turn your story into a conversation.